If you want to attract and retain current and potential customers and followers, you have to help them find you in the dark and tangled forest of competition.

SEO (Search Engine Optimization) helps increase website traffic (and SALES) by placing your website closer to the top of searches.  There are many current and potential customers who might want what you offer, but they can’t buy it if they can’t find you. Help them with fresh content, keywords, and links from compelling social media posts that drive traffic.

SEO is a changing landscape. Ideas about what brings traffic to your website change with the wind. Every time Google changes its search algorithm, new theories abound. But one fact is constant.