A company blog should be the cornerstone of your demand strategy.
While a blog is a great way to generate quality leads, the primary goal should be to build credibility among your target audience by providing helpful content.
To drive success with a blog, your results all rest on the credibility and helpfulness. If you approach this owned channel with a goal of delivering audience value and earning an industry reputation for thought leadership, this demand generation channel can offer many benefits to your overall B2B marketing efforts, including traffic to your landing pages and quality inbound lead generation. Conversely, if you treat your blog simply as a conduit for lead volume, it won’t perform as expected.
Read more at https://www.business2community.com/marketing/best-demand-marketing-channels-2018-02004117